You Can’t Be Chosen,

If You’re Not Being Seen.

Your website may rank on Google—but that doesn’t mean it shows up in AI-driven results.

Today, over 60% of searches now end without a click to a website, yet most law firms have not adapted to this shift. AI is shaping how prospects research, compare, and ultimately choose who to work with—often before they ever visit a site. If your firm isn’t being surfaced in the conversation, you’re losing visibility & opportunities where it matters most.

In this session, we’ll show you exactly why it's happening—and how to position your brand so it can be found, trusted, and recommended by AI.

In this masterclass, you’ll learn:

- Why your firm is being skipped by AI tools

- The mistakes keeping your firm from being recommended

- How to structure your website for AI visibility and trust

- What AI needs to see to include your firm in results

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What You'll Discover

Why You’re Not Showing Up:

Why your website isn’t being surfaced in tools like ChatGPT, Gemini, and Google’s AI results.

What’s Holding You Back:

The structural gaps that prevent AI from recognizing your firm’s authority and relevance.

How to Fix It:

How to adjust your website so it consistently gets found, trusted, and chosen.

What AI Needs to See:

The exact signals your website needs to be trusted and included in AI-driven results.

What Top Firms Do Differently:

What high-performing firms are doing to stay visible as search continues to evolve.

How AI Makes Decisions:

How AI evaluates and selects which law firms to recommend.

MEET THE Host

Joy Preston

Joy Preston is a Digital Marketing Manager with over 22 years of online digital marketing experience. She has been with The Rainmaker Institute for the past 10 years working alongside a dedicated team to build high performing websites that deliver results. Together, they focus on strengthening online presence through SEO, valuable content, analytics, and strategic website development.

In this webinar, Joy will share key website best practices and highlight common mistakes businesses make when using AI to create/fix websites. She’ll cover where AI can be helpful, but more importantly, where it often leads to missed SEO opportunities, generic content, and performance issues without the right strategy in place.
Joy brings a practical perspective to help businesses make smarter digital marketing decisions and makes the most of their online digital marketing spend.

What Attorneys Are Saying

"Great Content"

"Have followed Rainmaker Institute from a distance for a few years. This was the first event that I attended online. Great content and very well done. Strongly recommend their training and applying it."

— Scott P.

"Excellent"

"The program was excellent! It provided advice and tools that can be put into place immediately and long-term. Worth every penny!"

— Aubrey B.

"Practical Advice"

"Our experience with The Rainmaker Institute has been great. We signed up for the intake training program as we were creating a new intake department from scratch. We ended up putting most of our staff through the training and we got a lot of practical advice from it."

— Matt G.